Growing up as a “military brat,” Shannon experienced life in Florida, Japan, and Germany. Amidst the chaos of constant relocations, she sought stability and structure, which became foundational to her professional journey.
Shannon studied Animal Science at the University of Florida, where she planned to attend vet school. However, her passion for health and wellness shifted her trajectory toward dietetics, earning her master’s degree in Dietetics and Nutrition from Florida International University. For eight years, she worked as a clinical dietitian at South Miami Hospital before transitioning into medical sales, a move that transformed her career outlook.
One of Shannon’s proudest career milestones was shifting her sales strategy during the COVID-19 pandemic. Despite hospitals being closed to non-employees, she exceeded her goals, earning the President’s Club Award for the highest sales in the nation.
The idea for FecundFig was born out of a desire for growth and autonomy. Frustrated by limited advancement opportunities and unacknowledged contributions in her previous role, Shannon decided to join forces with her husband, Will. They envisioned a business that truly represented their values and expertise, leading to the creation of FecundFig.
As the Director of Operations at FecundFig, Shannon excels in organization, time management, and relationship building. She breaks down complex projects into actionable steps, ensures timely delivery, and fosters trust and credibility with clients. Unlike other agencies, FecundFig focuses on the alignment of sales, marketing, and branding, empowering clients to eventually operate independently.
Shannon finds immense satisfaction in conducting client testimonial interviews, hearing firsthand how their clients’ services have impacted lives. Her motivation comes from a commitment to continuous learning, ensuring that FecundFig stays ahead of evolving sales and marketing strategies.
Shannon envisions FecundFig as a transformative force in the industry, making clients feel like part of a team rather than mere customers. Outside of her professional life, she enjoys motherhood, reading, yoga, and volunteering at her church. A fun fact about Shannon is that her grandmother was Japanese, a detail that often surprises people.
Overcoming the challenge of transitioning from clinical dietetics to running a business has taught Shannon resilience and adaptability. Her personal experiences with fear and frustration have deepened her empathy, enabling her to guide clients through their own business journeys with compassion and insight.
Ms. Esquire Facebook Group has Over 10,000 Members Throughout the World
Ms. Esquire has been a great group, and special due to being mostly ladies, which brings a different vibe. Some of the activities we do during our monthly meetings bring the members closer to one another which is great. Also, all members are phenomenal and intelligent business owners, people you want to relate to and be around.
Ms. Esquire has helped my business significantly and has helped me personally as well. In addition to the numerous referrals that are passed back and forth, the connections I have made through Ms. Esquire have developed into long-lasting friendships as well as successful business relationships. Many of my closest friends are also my colleagues who are part of Ms. Esquire. Ms. Esquire has also provided me with valuable information such as scheduling and marketing tips, an opportunity to get headshots, and detailed instructions on creating a virtual business card.
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